Melt
This was easily the toughest project I’ve worked on. For our advanced typography class, we had to create a full identity for a fictional ice cream company. I came up with Melt, a playful, watercolor-based brand centered around an illustrated ice cream man. I designed everything—from a custom-shaped menu and business card to a poster and a short animation in After Effects (which nearly drove me crazy, but I got it done). It pushed me to think through every detail, and showed me how typography, illustration, and motion can all come together to tell a cohesive story.